Natasha Kelly

Horizontal integrator. Strategic partner. Bringing order, clarity, and momentum to execution at scale.

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Strategic Planning
Operational Excellence
Program Execution
Cross-Functional Orchestration
Exec Communication
About
Natasha Kelly
☉ Breckenridge, CO

The connective tissue that turns
strategy into execution.

I've spent 20 years at the intersection of growth marketing, GTM operations, and executive strategy, building the systems, teams, and clarity that turn strategic vision into real outcomes.

My career has three chapters that speak directly to this. At Google, I led global technical launches across Maps, Earth, and Street View, managing cross-functional interdependencies across marketing, product, engineering, and operations to drive alignment and keep complex programs on track. At NetApp, I served as Chief of Staff to the CMO, architected the first Marketing PMO, and planned annual marketing budgets, overseeing operational cadences, headcount planning, MBR/QBR and annual planning cycles, special initiatives, and actionable measurable KPIs across a matrixed org.

Most recently at Celigo, I held successive VP roles across Revenue Marketing and Corporate Marketing at a high-growth SaaS company. I architected campaign strategy for both new logo and expansion, partnering with Sales and Customer Success on execution and enablement. I owned the brand including positioning, design, and website, adopted and evolved the communications function, and built Customer Advocacy from scratch, creating the operational infrastructure that let us track performance, surface risk early, and keep the field aligned to the company's evolving story.

The thread across all three is what I call being a horizontal integrator and strategic partner. I'm most effective driving growth programs, building the operational infrastructure, and serving as the connective tissue between GTM teams, leadership, and execution.

What I do
01
Revenue Marketing

Full-funnel strategy across ABM, paid media, SEM, email, and lifecycle. Content strategy and production to fuel demand at every stage. Pipeline ownership, ROI forecasting, and revenue alignment with Sales and SDR teams for Enterprise and Commercial segments.

02
Brand & Narrative

Category narrative, brand positioning, PR, website performance and design, and customer advocacy. Building market presence that drives enterprise demand and sharpens value prop articulation across every channel.

03
Chief of Staff & Operations

Executive operating rhythm, cross-functional program management (PMO), and budget operations at scale. Turning organizational complexity into strategic clarity and high-velocity, accountable execution.

04
Integrated GTM

Bridging sales, marketing, and customer success into a single coherent motion, translating vision into executable roadmaps and building the operational infrastructure to keep every team moving together.

05
AI-Native Operations

Leveraging automation, AI tooling, and intent data to scale content production, personalize campaign touchpoints, and improve team velocity without adding headcount.

06
Leadership & Org Design

Hiring, structuring, and leading high-performing marketing organizations, from building functions at zero to scaling matrixed global teams with accountability at every level.

Industry Expertise

Industries & Domains

B2B SaaS Data Management Data Storage Cloud Services Integration Platforms B2C Geo Tools 3D Modeling Enterprise Software

Tools & Platforms

Asana HubSpot Salesforce CaliberMind Seismic Gong Clari Jasper AI AdRoll ABM Canva Gamma
Experience
Celigo
2023 โ€“ 2025
Head of Revenue Marketing (Campaigns & Content)

Owned pipeline targets across new logo and expansion segments, running full-funnel growth strategy from awareness through opportunity creation across ABM, paid media, SEM, email, and webinars. Directed content strategy and production to support demand generation and sales enablement. Launched scalable ABM programs using intent data and leveraged AI-driven automation to improve digital engagement by 22%.

Head of Corporate Marketing

Led corporate marketing strategy across brand, digital, content, communications, and customer advocacy. Built PR and customer advocacy functions, and overhauled website strategy into a high-performing demand engine. Launched thought leadership programs (G2, Gartner Peer Reviews) that strengthened category leadership.

NetApp
2013 โ€“ 2023
Chief of Staff to CMO & Sr. Director, Marketing PMO

Ran the operating cadence for a 450+ person global marketing organization, including annual and quarterly planning cycles, a cross-functional PMO, and a $100M programs budget. Architected the company's first Marketing PMO, transitioning from fragmented execution to a centralized, high-velocity model. Trusted strategic advisor to the CMO on board-level materials and executive communications.

Chief of Staff to VP, Field & Demand Marketing

Orchestrated operational strategy and demand planning for a global field organization, ensuring marketing-to-sales alignment against global revenue targets. Led horizontal initiatives across six functions, driving digital transformation and cross-functional accountability across the VP's direct leadership team.

Integrated Marketing & Campaigns Team Lead

Led global campaign execution for the SolidFire business unit post-acquisition, building a cross-functional center of excellence spanning content, creative, events, and marketing automation.

Google
2006 โ€“ 2012
Geo Marketing Lead & Sr. Product Marketing Manager

Led global campaigns and product launches for Google Maps, Google Earth, Street View, and SketchUp, operating in complex cross-functional environments requiring operational clarity and alignment at speed and scale.

"I'm most effective as the connective tissue between GTM teams, making sure accountability doesn't fall into the gaps between functions."

Let's connect

Get in touch

Open to senior leadership roles in marketing, operations, demand gen, communications, Chief of Staff, and GTM. Remote preferred.